DS x Fashion

DS x Fashion

AUTO COUTURE!

Inspired by the emotional impact of haute couture, this car dynamically changes appearance and interface based on the driver’s mood, context, or social setting—blurring the line between object and identity.

Environment Vision

2050 NEO PARIS

Urban luxury zones and future metropolises (e.g., Neo-Paris, Vertical Tokyo, Subterranean Dubai). DS x Fashion thrives in a world where identity is fluid, and image is an active interface.

Neo Paris as a vision of the classic French capital. A thriving megalopolis enhanced by VR and AR elements that sit on top of the buildings and structures of the city of today.

Brand History

DS AUTOMOBILES

Founded in 2014, DS Automobiles stands as a symbol of boldness and innovation. Inspired by the original DS unveiled at the 1955 Paris Motor Show, it combines the best of its expertise to challenge established norms, designing cars for future generations.

With a deep-rooted DS heritage, the brand continues to redefine the car of tomorrow, blending advanced technology with timeless elegance.

User Creation

AYANA MOREAU

Ayana Moreau is a 39 year old, Fashion-Tech creative director at a Fashion Studio in Neo Paris. She is the example of the type of user we envision for the DS x Fashion.

Her daily commutes to avant-garde fashion installations, meetings in digital showrooms, and red carpet-style social entrances. DS x Fashion serves as a wearable statement, adapting to reflect Ayana’s curated identity each day.

Design Inspiration

MOODBOARD

With the fusion of the world of automobiles and fashion, I want to strike a balance between the flowing surfaces and unique accessories used in fashion design, and the brutalism of the automobile.